WordPress: The Flagship Tool for Inbound Marketing


The last Google Panda update, has put content at the forefront of search again. This gives WordPress blog owners an edge over other types of websites, especially if owners work at publishing good content and making their sites an attractive inbound marketing platform. This means all those months of chugging away at filling your website with good information, while others passed you by with their quick SEO fixes, is paying off. Google is finally rewarding all of these hard-working bloggers.

The Google Changes Have Brought Positive Changes for WordPress Blogs

In the year since the inception of the Panda update, Google has worked hard at correcting the damage created by irresponsible link builders, and content farms, which up until recently, made no effort in creating good quality content for their websites. To compensate web owners who worry about their content, and publish great, innovative, interesting and helpful content, Google offers better search engine rankings.

WordPress + Content = Great Website

As a result, self-hosted WordPress websites are now the chosen method of deploying content, and even more so, when this content is shared on social media websites like Facebook, Twitter, Pinterest and Instagram. This is nothing new to WordPress experts, as even before the Google updates, WordPress offered an easy, straightforward method for blog owners to upload content, describe their posts and tag them.

Beneficial Plugins Save the Day

However, this WordPress SEO process, that was always easy to understand, is now even easier, as the new plugins made by thousands of developers, help make these tagging processes automatic. These plugins benefit blog owners as they allow owners to customize and automate the tag editing and search engine optimization (SEO) process in the post configuration.

WordPress Is Now Easier to Install

This platform has always been easy to install, even for new bloggers, but now it’s even easier as hosting companies have added the one-click WordPress installation to their hosting CPanel features.

Other Platforms Are Being Left Behind

Although both Drupal and Joomla are powerful tools and feature rich content management systems, they don’t hold a candle to WordPress. This popularity is because of WordPress’s easy installation method, the availability of functional WordPress plugins and a never-ending stream of software updates that make it more powerful and easy to use. By charting the trends in searches for these difference content management systems, we can see that Drupal and Joomla are struggling to keep up with previous levels, while interest in WordPress has consistently increased.

Another Advantage – It’s Free!

Entrepreneurs and small online business owners flock to WordPress because it’s free and because of its quick load time. Often a full blog can be up and running in a matter of 10 to 15 minutes. Likewise, the platform is popular with small businesses because it has an up time of almost 100 percent and fast loading times, features that are also rewarded by Google. Business owners can also pursue further cost savings by deploying WordPress on shared hosting platforms for just a few pounds a month, something that is extremely compelling in this recessionary economy.

Bottom Line

WordPress is the world’s most favored blogging platform, especially now that content marketing is so popular; a process where valuable information is quickly placed on a website (thanks to the WordPress platform) and distributed to a large volume of users. This information can be in the form of text, video or audio, and best of all – WordPress is friendly to all of these media platforms.