Going mobile can explode your profits if it is done correctly. So what is mobile marketing you may ask? Mobile Marketing involves showing the mobile-friendly version of your website as well as promoting your website using SMS (Short Message Service) and other mobile marketing techniques.
But the Problem is most don’t use it Correctly
So what does this mean for you as a business owner? Currently, the mobile market is 5 times bigger than the personal computer market for and 40% to 50%. Mobile convert at a much higher rate than PC. at a store or location within hours of conducting their search.
With mobile marketing, you can reach your target audience instantly and in the format your choose, whether that might be SMS, Apps, or other mobile mediums. Keep in mind that more people now communicate and check their emails on smartphones rather than on personal computers. Text messages are open much faster than emails and usually within minutes of them being received. The open rate for text messages is around 97%. This means that , coupons, and other promotions and know that they will receive your offers and respond.
For example, if you are the owner of a restaurant and let’s say Wednesday is usually slow. You can instantly send out a text message offering a 2-for-1 special to your customers to get them to your business. The possibilities are endless and are limited only by your imagination.
As a recap, mobile marketing involves having a mobile-friendly website, a smart SMS strategy using promotional codes, and enabling customers to purchase via their mobile devices. Be sure to contact us if you need a mobile website or need to know how you can conduct an effective mobile text campaign to reach your customers to improve your sales and profits.